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logo - 2011

In the age of the internet, everybody knows what a logo is. They are everywhere. Every company, association, service and whatnot have one. It is the one sophisticated graphic, be …

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Apology - 2011

“Apology” appeared in the English language in 1533. It means “a formal justification or expression of regret“. The word is used as is from the Greek “απολογία” which is a …

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Logos - 2011

Yesterday, in our first lesson about the Greek roots of English words, we talked about “pathos“. Πάθος, as described by Aristotle, is one of the three forms of the rhetoric. …

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